Privacy and Engagement Policy
SOCIAL MEDIA TERMS OF ENGAGEMENT FOR PASSIVE PIXEL
Any and all comments, material, content or posts that are abusive, offensive, or otherwise objectionable will be deleted. Any user posting such content may be banned from using this website and associated media channels without notice.
PRIVACY AND SPAM POLICY FOR PASSIVE PIXEL
Last Updated: July 2021
Please read the following Privacy and Spam Policy to understand how your personal information is treated. From time to time, Passive Pixel may offer new information or services that may affect this policy.
Passive Pixel is committed to protecting our website visitors’ privacy, our newsletter subscribers, and the privacy of those users who have provided their contact information through our website.
Passive Pixel opposes unauthorized commercial emails, otherwise known as spam.
If you have any questions, comments, or concerns regarding this Privacy and Spam Policy, please send an email to melanie@passivepixel.com. Additionally, notify us of any potential spam at melanie@passivepixel.com.
The following privacy policy (“Privacy Policy”) sets forth Passive Pixel’s policy concerning information which includes but is not limited to personally identifiable data (“Personal Data”) and other information Passive Pixel collects from visitors to the Passive Pixel website: https://www.passivepixel.com/ (“Website”) and all subsequent pages and posts located under the Website.
WHAT INFORMATION DO WE COLLECT & HOW IS IT USED?
Information Voluntarily Submitted to the Website: We collect Personal Data from users who voluntarily provide information on the Website. Examples of Personal Data include but are not limited to the information that is provided when a user contacts Passive Pixel with inquiries, registers for access to the Website, or signs up for any Passive Pixel newsletter. Personal Data may include, but is not limited to: a user’s first and/or last name and email address; a user’s website URL and name; a user’s company name; or a user’s primary address or mailing address.
Any user providing Personal Data to Passive Pixel, acknowledges and agrees that such Personal Data may be transferred and stored to the offices and servers of Passive Pixel, and the authorized third parties referenced below. Any user interacting with the Passive Pixel Website and/or providing Personal Data is consenting to Passive Pixel using this data as stated under this Privacy Policy.
Automatically-Collected Information: Passive Pixel automatically collects information about it’s users and the device being used to access the Website. Examples of the type of information automatically collected from its users includes but is not limited to a user’s IP address, browser, operating system, referring website, pages viewed by a user, links clicked, and dates and times a user accesses the Website and/or newsletters sent by Passive Pixel. Automatically collected information is used to analyze Website and newsletter performance is not sold or shared with third parties.
Cookies: Passive Pixel may use cookies to log user information. Cookies are small data files stored within a user’s browser by Passive Pixel. Passive Pixel may use both session cookies, that expire when a user closes their browser, and persistent cookies, that stay on a user’s browser until deleted by the user. Cookies are used to provide a more personalized experience users accessing the Website.
HOW YOUR PERSONAL INFORMATION MAY BE USED
Passive Pixel and any of our subsidiaries and affiliates may use your personal information in the following ways: to operate and maintain the website; to identify specific users of the Website; to send users promotional information, such as newsletters with the option to unsubscribe; to respond to user comments or inquiries; to track and measure website performance; to review effectiveness our marketing efforts and analyze other general demographic trends; to notify users of new information or services that may be of interest to the user.
DOES PASSIVE PIXEL SHARE MY INFORMATION?
Passive Pixel will not share, rent, or sell personally identifiable information of users with third-parties without user permission.
Third Parties with Permission: We may share user information with third parties to whom a user asks us to send such information, such as for winners of Passive Pixel giveaways or user requested product inquiries.
Agents, Consultants, and Related Third Parties: Passive Pixel, like many businesses, may hire other companies to perform certain business-related functions. Examples of such services include, but are not limited to, sending information through the mail, through emails, and other messaging platforms. Additionally, other companies may assist with maintaining databases and processing payments for Passive Pixel. When Passive Pixel employs another entity to perform a function of this nature, we only provide them with the minimal amount of information needed to perform their specific services.
Legal Requirements: Passive Pixel may disclose a user’s Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity or in connection with our own investigation of suspected or actual unlawful activity, in which case we may (and users of the Website hereby authorize us to) disclose information without subpoenas or warrants served on us, (ii) protect and defend the rights or property of Passive Pixel, (iii) act in urgent circumstances to protect the personal safety of users of the website or the public, (iv) protect against legal liability including to resolve disputes, investigate problems, or enforce our Customer contracts.
Third-Party Vendors: Additionally, Passive Pixel may use third-party service providers to perform various aspects of running the Website. Each third-party service provider’s use of a user’s Personal Data is dictated by their respective privacy policies. Passive Pixel currently uses the following third-party service providers: None at this time but this is subject to change at any time in the future without direct notice to users of the Website.
Tracking: Passive Pixel uses various marketing tools in order to improve user experience of the Website. These tools allow Passive Pixel to review aggregated data such as scrolling patterns and mouse clicks. This enables us to run various tests to determine which pages result in the best user experience. Passive Pixel currently uses the following third-party service providers for tracking: Google Analytics and is subject to change without direct notice to the user.
Google Analytics: Privacy Policy
Google Analytics Opt-Out. To provide website visitors the ability to prevent their data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you want to opt-out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox, and Opera. In order to function properly, the opt-out add-on must be able to load and execute on a user’s browser. For Internet Explorer, 3rd-party cookies must be enabled. Learn more about the opt-out and how to properly install the browser add-on here. If you experience any issues or difficulties using this opt-out feature, please contact Google directly for assistance.
Newsletters: Passive Pixel uses Mailchimp as its email service provider. Through Mailchimp, we collect contact information, distribute our newsletter, and track actions users take that assist us in measuring the performance of the website and newsletters. Passive Pixel also tracks the pages a user visits on the Website through Mailchimp.
Our newsletters contain tracking pixels within the emails. These pixels allow Passive Pixel to analyze our newsletter performance, know if and when a subscribed user opens an email, which links within the email our clicked by a user, and the pages a user visits on the Website. This behavior is not passed to third-parties. All data submitted at the time of subscription to our newsletter is stored on Mailchimp’s servers. You may access Mailchimp’s privacy policy here. At any time, a user may unsubscribe from our newsletter by clicking on the unsubscribe button provided in each email.
Online Events and Seminars: Passive Pixel may host online events. If a user purchases tickets for one of these events, that user will be required to enter personal data in order to process this transaction. PayPal will process a user’s payment. Emails regarding a user’s purchase may be transmitted through Amazon SES, which does not store a user’s personal information. Passive Pixel communicates with event attendees via email through Gmail, which stores the product a user purchases and the user’s personal contact information on their servers. You may access Mailchimp’s privacy policy here.
Contact Information: If you attempt to contact Passive Pixel through a contact form, the information you provide will be stored on servers utilized by Passive Pixel.
Comments: Passive Pixel uses WordPress to enable users to leave comments on blog posts posted to the Website. Personal information that a user enters for comments will be stored on the WordPress servers, per the WordPress privacy policy.
At this time, a user’s personal information is not shared with any other third-party applications. This list may be amended from time to time at Passive Pixel’s sole discretion without direct notice to the user. Except when required by law, Passive Pixel will not sell, distribute, or reveal a user’s email address(es) or other personal information without a user’s consent.
OTHER TYPES OF DATA
Non-Identifiable Data: When a user interacts with Passive Pixel through the Website, Passive Pixel may receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to identify any user specifically. The Website may use such information and pool it with other information to track. For example, the total number of visitors to the Website, the number of visitors to each individual page of the Website, and the domain names of a users visitors’ Internet service providers. It is important to note that no Personal Data is available or used in this process.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the PassivePixel.com, Passive Pixel may conduct research on its customer demographics, interests and behavior based on the Personal Data and other information provided to or collected by Passive Pixel. This research may be compiled and analyzed on an aggregated basis, and Passive Pixel may share this aggregated data with our affiliates. This aggregated information does not identify any one user specifically. Passive Pixel may also disclose aggregated user statistics to describe our services to current and prospective business partners and other third parties for other lawful purposes.
PUBLICLY VISIBLE INFORMATION
If you leave a comment on the website (PassivePixel.com) or leave a comment on any Passive Pixel social media platform including but not limited to YouTube, Facebook, Instagram, or Twitter, certain information provided by the user may be publicly visible.
COOKIES
Passive Pixel uses cookies to store visitors’ preferences; record user-specific information on what pages users access or visit. This section explains what cookies are, how Passive Pixel uses cookies and similar technologies on the Website. Below is what a user can do to manage how cookies are used.
WHAT ARE COOKIES?
A cookie is a small text file that is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the website. The cookie will collect information relating to your use of the website, information about your device such as the device’s IP address and browser type, demographic data, and if you arrived at our website via a link from a third-party site, the URL of the linking page.
In addition to cookies, the website may use web beacons. Web beacons allow us to count the number of users who have visited or accessed the website and to recognize users by accessing our cookies. We may employ web beacons to facilitate Website administration and navigation, to track the actions of users of the website, to compile aggregated statistics about Website usage and response rates, and to provide an enhanced online experience for visitors to the website. We may also include web beacons in HTML-formatted email messages that we send to determine which email messages were opened. A web beacon is often invisible because it is only 1 x 1 pixel in size with no color. A web beacon can also be known as a web bug, 1 by 1 GIF, invisible GIF, and tracker GIF.
WHAT ARE THE DIFFERENT TYPES OF COOKIES AND HOW DO WE USE THEM?
Essential: These are cookies that are essential for the running of our website. Without these cookies, parts of our website would not function. These cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.
Functional: These cookies are used to remember your preferences on our website and to provide enhanced, more personal features. The information collected by these cookies is usually anonymized, so we cannot identify you personally. Functional Cookies do not track your internet usage or gather information which could be used for selling advertising.
Analytical Performance: Analytical Performance Cookies are used to monitor the performance of PassivePixel.com, for example, to determine the number of page views and the number of unique users our website has. We use this information to improve user experience or identify areas of the website, which may require maintenance. The data is anonymous (i.e., it cannot be used to identify you and does not contain personal information such as your name and email address), and it is only used for statistical purposes.
Advertising: Behavioral advertising cookies, which may be placed on your device by our trusted third-party service providers or us, remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioral advertising and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g., your age, gender, etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioral advertising cookies can track your activity around the internet, these cookies cannot identify you personally, even if you are signed in to our website. PassivePixel.com does not currently use advertising cookies.
Third-Party Cookies and Links: You may notice on some pages of our website that cookies have been set that are not related to us. When you visit a page with content embedded from, for example, third party products or services, YouTube, and Facebook. These third-party service providers may set their own cookies on your device. We do not control the use of these third-party cookies and cannot access them due to the way that Cookies work, as Cookies can only be accessed by the party who initially set them. Please check the third-party websites for more information about these Cookies.
That being said we seek to protect the integrity of our website and welcome any feedback related to these sites.
Google: Google is one of our third-party vendors. Google uses cookies to serve ads and other content bases on a user’s prior visits to this website.
Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on their visit to this site and/or other sites on the internet. You may opt-out of the use of the DoubleClick cookie for interest-based advertising by visiting Ads Settings.
We currently use cookies from Google Analytics. We plan to use Google AdSense and DoubleClick Cookie in the future.
• Google Analytics: We use Google Analytics to collect statistical information regarding how the website is used. No personal information is collected.
• Google AdSense: We use Google AdSense to display ads on some of our pages. Google AdSense may use user data. You can review Google’s Privacy Policy regarding advertising. That page also provides information on how to manage what information is collected and how to opt-out of collection.
• The DoubleClick Cookie: The Double Click cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner’s website and either view or click on an ad, a cookie may be dropped on that end user’s browser.
HOW CAN YOU MANAGE OR OPT OUT OF COOKIES?
Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control cookies. In some cases, you can choose to accept cookies from the primary site, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies. Deleting or blocking cookies may reduce the functionality of the website. To learn more about how to reject cookies, visit www.allaboutcookies.org, or go to the help menu within your internet browser. If you experience any problems having deleted cookies, you should contact the supplier of your web browser.
Opting out of Analytical Performance Cookies
If you would like to opt-out of Analytics Cookies, please do so by clicking on the links below:
Google Analytics: Opt-out Browser Add-on Please contact Google directly if you experience any difficulties using this add-on.
Opting out of Behavioral Advertising Cookies
If you would like to disable “third party” cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website and getting them to create a one-time “no thanks” cookie that will stop any further cookies being written to your machine. Here is the link to the third party advertising platform we use:
Google Advertising: Advertising Info and How to Manage
WHAT IF THERE ARE CHANGES TO THIS PRIVACY AND SPAM POLICY?
If we change our Privacy and Spam Policy, we will post those changes on our privacy page at http:/PassivePixel.com/privacypolicy.html
RIGHTS RELATED TO YOUR PERSONAL DATA
Under laws in certain countries in which we operate, customers and other visitors to our website from those countries have a right to access Personal Data about themselves and to amend, correct, or delete Personal Data that is inaccurate, incomplete, or outdated. We will, upon request, provide you with confirmation regarding whether we are processing Personal Data about you, consistent with applicable law. Also, upon your request, we will take reasonable steps to correct, amend, or delete your Personal Data that is found to be inaccurate, incomplete or processed in a manner non-compliant with this Privacy Policy or applicable law, except where the burden or expense of providing access would be disproportionate to the risks to your privacy, where the rights of persons other than you would be violated or where doing so is otherwise consistent with applicable law. Unless prohibited by applicable law, we reserve the right to charge a reasonable fee to cover costs for providing copies of Personal Information that you request.
Please note that while any amendments, corrections or deletions will be reflected in active user databases (as updated with a reasonable period), we may retain all Personal Data for backups, archiving, prevention of fraud and abuse, analytics, and satisfaction of other legal obligations we reasonably believe applicable.
You authorize us to use and disclose any new or modified information that you provide in accordance with this Privacy Policy, and you agree that we are under no obligation to delete or modify information that you have previously chosen to provide us as to which you have not instructed us to take such action. Please remember, however, that if we have already disclosed some of your Personal Data to third parties, we cannot access that Personal Data any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.
We may retain your Personal Data to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our contracts, and take other actions otherwise permitted by law.
Please contact us at melanie@passivepixel.com to submit a request or obtain information regarding any of the above.
Opt-out: You may opt-out of future email communications by following the unsubscribe links in our emails.
Access: You may access the personal information we have about you by submitting a request to melanie@passivepixel.com.
Amend: You may contact us at melanie@passivepixel.com to amend or update your personal information.
Forget: In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to melanie@passivepixel.com.
SENSITIVE PERSONAL INFORMATION
Unless you choose to provide it to us, we do not collect sensitive personal information from you using the website. This includes your email address, social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy and Spam Policy.
CHILDREN’S INFORMATION
Passive Pixel does not knowingly collect any personally identifiable information from children under the age of 16. If you are under the age of 16, please do not submit any Personal Data through the website. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on the website without their permission. If a parent or guardian believes that Passive Pixel has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at melanie@passivepixel.com, and we will use our best efforts to promptly remove such information from our records.
SPAM POLICY
Passive Pixel is strongly opposed to spam. We will only send email to users that have explicitly requested to receive an email from Passive Pixel. Examples may include:
• Opt-in subscribers to the Passive Pixel Newsletter
• Users that complete a contact form
• Direct email to melanie@passivepixel.com
• All communication will be related and relevant to what you have requested.
WEB LINKS
PassivePixel.com contains links to other sites. Please be aware that Passive Pixel is not responsible for the privacy practices or the content of such other sites. We encourage our users to be aware when they leave our site to read the privacy and spam policies of every website that collects personally identifiable information. This Privacy and Spam Policy applies solely to information collected by Passive Pixel.
EMAIL COMMUNICATIONS
If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. You may “opt-out” of receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of all newsletters we send, however, we reserve the right to send you transactional emails such as customer service communications.
HOW DO I CONTACT PASSIVE PIXEL?
If you have any further questions or comments regarding the Passive Pixel’s website (PassivePixel.com) or this Privacy and Spam Policy, you may contact melanie@passivepixel.com.
OTHER TERMS AND CONDITIONS
Your access to and use of the website may also be subject to any separate agreements or terms and conditions you have signed or agreed to with Passive Pixel. Please refer to those agreements as needed.
Regardless of any other provision in this Privacy Policy, we reserve the right to disclose any personally identifiable or non-personally identifiable information about you to (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our website, or other users; or (d) protect, in an emergency, the health and safety of our customers or the general public. This includes exchanging information with third parties and organizations in connection with credit risk reduction and fraud protection.
CHANGES TO PASSIVE PIXEL’S PRIVACY AND SPAM POLICY
The website may change from time to time. As a result, at times, it may be necessary for us to make changes to this Privacy Policy. At a minimum, we will update this Privacy Policy once per year. We reserve the right to update or modify this Privacy Policy at any time without prior notice. Your continued use of the website after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.